Samsung Electronics announced on the 27th that it has been selected as the 'Home Entertainment Brand of the Year' at the 'Which Awards' organized by the UK Consumers' Association, Which.
The Which Awards are given to the best corporations in 13 categories including home entertainment, electric vehicles, health, and insurance based on the evaluation of brand technology, design, and accessibility.
Samsung Electronics explained that this award is the result of its proven leading technology, design, and excellent accessibility in the home entertainment institutional sector.
Earlier, Which recognized the excellence of 14 Samsung Electronics products in the TV and audio institutional sector by selecting them as 'Best Buy' models in 2024.
Anabel Hutt, the CEO of Which, noted, 'Samsung is a deserving winner with outstanding technology, design, and high accessibility. It is an honor to be selected as the brand of the year, meeting our rigorous award criteria.'
Lee Hun, vice president of Samsung Electronics' video display division, stated, 'This award further demonstrates the excellence of the Samsung Electronics brand, which has maintained the number one position for 19 consecutive years through its unrivaled technology and innovative product development. We will continue to provide consumers with a better experience.'