View of the LG Uplus Yongsan Headquarters. /Courtesy of LG Uplus

LG Uplus announced on the 19th that it will hold the 'Youth Festival' during the university festival period in May, allowing students in their 20s to experience AI technology based on 'ixi.'

The Youth Festival is a campus program tailored for Generation Z that LG Uplus conducts annually to expand its engagement with customers in their 20s.

This year's Youth Festival will sequentially take place at three universities, starting with Hongik University on the 15th and 16th, followed by Chung-Ang University on the 19th and 20th, and Korea University on the 21st and 22nd. College students will be able to directly experience AI technology and services at the LG Uplus experience booth set up at the festival.

Jeong Hye-yoon, head of the marketing group at LG Uplus, noted, "We are consistently conducting events that bring AI technology directly to Generation Z customers on campus," and added, "We will continue to gift a safe daily life through customer experience innovation."

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