Charbot Mobility announced on the 13th that it has completely revamped its 'buy my car' service to enhance the accessibility and convenience of online vehicle purchases.
This overhaul focused on implementing a user-centered, intuitive purchasing experience by reflecting user feedback collected over the past year and market trends since the launch in March last year. The service offers the same features not only through a mobile app but also via a web browser without requiring app installation, and a new 'quick consultation application' feature allows users to receive consultations by simply entering their name and phone number without signing up.
The vehicle exploration feature has also been advanced. It provides various curation categories such as ▲popular rising vehicles ▲family cars suitable for strollers ▲cost-effective first cars around 20 million won ▲electric vehicles ▲camping specialized vehicles based on users' lifestyles and interest keywords, allowing efficient exploration of related information by simply clicking on keywords.
Additionally, with the new bookmark feature, users can save their interested vehicles, and the payment UI/UX improvements have simplified and streamlined the card registration and payment process. This is expected to help reduce user fatigue during the purchasing conversion phase and increase service usage rates.
Kim Yong-min, institutional sector head at Charbot Mobility, noted, "We wanted to connect the consumer's vehicle purchasing journey in an organic flow" and added, "We will continue to create an environment where anyone can easily explore and purchase vehicles from anywhere."