LG Innotek said it held the award ceremony for the '2025 University Student YouTube Short Form Advertising Contest' on the 8th.
The contest, held to enhance brand image, was conducted as a YouTube 'Shorts' video competition. The theme was 'Realizing the new future drawn by customers', which is LG Innotek's new brand identity, and the brand slogan 'The future of customers, our innovation is the answer.'
A total of 84 teams with 213 participants joined the YouTube competition, and the video 'The Future of Hotek' by Park Yoon-jeong from Sangyook University and Kim Ha-eun from Sookmyung Women's University received the grand award. This piece, conceptualized as 'Hotek's dream of loving the future,' anthropomorphizes the future of LG Innotek and its customers as children, humorously expressing LG Innotek's brand identity and slogan. It also sensibly represented LG Innotek's key future technologies in optics and vehicle electronics.
LG Innotek will award cash prizes of 3 million won for the grand award and 2 million won for the excellence award to the winning teams. The six award-winning works and interview videos of each winning team will be available on LG Innotek's official YouTube channel next month.