LG CNS announced on the 30th that it has won five awards at the German iF (International Forum) Design Award, one of the three major design awards in the world, for its brand experience project.
This award was achieved after winning the grand prize in four categories: company branding, typography, website, and UX (user experience) as a brand experience platform, followed by the 'Agriculture e-Z Pass' digital platform developed in collaboration with the Ministry of Agriculture, Food and Rural Affairs, which won the grand prize in the UX category. The brand experience platform is an integrated design system focused on creating positive images at all touchpoints between customers and corporations.
The iF Design Award is organized by the Design Center North Rhine-Westphalia in Germany and is recognized as one of the three major design awards in the world along with the American IDEA (International Design Excellence Awards) and the German Red Dot Design Award. This award, which began in 1954, operates without sponsorship from any specific country or corporation, and this year, over 11,000 works from 66 countries were submitted and judged by 102 international jurors.
LG CNS's brand experience project consists of a typography system utilizing its own developed font and characters, and a BX web that integrates brand philosophy and identity. These design elements can be applied to various media, including web and mobile content, digital media, and space design. It received high praise for visually embodying the core corporate value of connecting technology and daily life.
'Agriculture e-Z Pass' is a platform developed to simplify government support application procedures for elderly farmers and to facilitate paperwork through mobile customized services. This has enhanced both the sustainability of agriculture and the efficiency of government administration.
Yu Ji-yeon, head of the brand experience strategy team at LG CNS, said, 'We have condensed LG CNS's innovative services accumulated over the past 40 years into this brand experience project' and added, 'We will strengthen visual communication to help people find better value through brand experience and philosophy as well as LG CNS's technology.'