SOOP announced on the 29th that its consolidated first-quarter revenue for 2025 was 107.7 billion won and its operating profit was 32.7 billion won. These figures represent increases of 14.1% and 14.8%, respectively, compared to the same period last year.
Platform revenue reached 84.9 billion won, an increase of 7.9% compared to the same period last year. SOOP explained that active engagement between streamers and viewers has maintained a balanced user flow across services. Advertising revenue recorded 21.9 billion won, up 49.5% year-on-year, due to expanded demand from gaming companies.
In the first quarter, SOOP sequentially introduced its self-developed artificial intelligence (AI) services based on large-scale video and real-time interaction data. These include the AI video generator "SAVYG," which automatically creates content reflecting streamer styles; the AI video assistant "SOOPi," which learns streamer tone and expressions to recommend content; and the AI manager "SARSA," which offers various functions to assist streamers in content management and viewer participation.
Additionally, SOOP has expanded its overseas partnerships through collaboration with global gaming companies to create content for major competitions. It has also increased the global simultaneous broadcasting of Korean streamers and started to implement automatic translation subtitles and chat translation features.
In the second quarter, a large-scale SOOP brand advertising campaign featuring global stars will be launched to attract and engage new users and streamers. The company also plans to enhance the previously introduced AI services, including new subscription features, to improve user convenience and strengthen its business model based on platform services.
The advertising institutional sector plans to collaborate with the digital advertising agency PlayD, which was acquired last March, to create synergy with the existing SOOP advertising business. As part of its global expansion strategy, the company aims to enhance simultaneous broadcasting by streamers and to produce local content and expand community engagement in Taiwan, following its initiatives in Southeast Asia, including Thailand.
Choi Young-woo, CEO of SOOP, noted, "In the first quarter, we demonstrated the potential for SOOP service expansion, along with steady growth in domestic operations, particularly in AI and global simultaneous broadcasting," and added, "In the second quarter, we plan to secure new business opportunities through an extensive branding campaign aimed at expanding the streamer and user community, alongside continuous enhancements to our AI services and strengthening domestic and international platform linkages."