Samsung Electronics will launch a new 'AI home appliance troika' campaign starting on the 27th, featuring Kim Yuna, Han Ga-in, and Jun Ji-hyun. This campaign will focus on core products in the home appliance market, such as air conditioners, washing machines, and refrigerators, and will involve the return of the three who were once the representative advertisement models for Samsung Electronics.
Kim Yuna was an advertisement model for the Hausen air conditioner, Han Ga-in for the Hausen washing machine, and Jun Ji-hyun for the Zipel refrigerator. In this campaign, they plan to strengthen the formula 'AI home appliances = Samsung' by introducing the latest AI home appliances: ▲ Bespoke AI Windless Combo air conditioner, ▲ Bespoke AI Combo washer-dryer, and ▲ Bespoke AI Hybrid Kitchen Fit Max refrigerator.
The 'Bespoke AI Windless Combo' air conditioner is equipped with windless functionality and innovative AI features, with sales in the first quarter of this year increasing by over 50% compared to last year. The 'Bespoke AI Combo' washer-dryer sold 10,000 units within the first 40 days of its release and is expanding its consumer reach this year with larger capacity and improved AI features. The 'Bespoke AI Hybrid Kitchen Fit Max' refrigerator is gaining attention for its innovative AI features and sophisticated interior design.
In the teaser video released by Samsung Electronics, titled '召唤 편' (Recalled Part), the three models are seen reminiscing about past advertisements and introducing the latest products. Kim Yuna noted, "In the past, the wind blew fiercely, but nowadays, the windless function is perfectly adjusted by AI," while Han Ga-in said, "The AI washer takes care of everything, so there's nothing to worry about." Jun Ji-hyun reflected, "I remember the old advertisement copy, 'Eat, live, and love' and mentioned, 'Nowadays, the refrigerator also tells you recipes'."
The full video, to be released later, will feature the three models experiencing Samsung's AI home appliances and showcasing their transformed daily lives. Lim Sung-taek, vice president of Samsung Electronics Korea Division, stated, "The 'AI home appliance troika' campaign was planned to convey the innovation of Samsung home appliances in a friendly manner," and said, "We will solidify the formula 'AI home appliances = Samsung.'"
The '召唤 편' (Recalled Part) video can be viewed on Samsung Electronics' YouTube and Instagram.