LG Electronics announced on the 27th that it held the opening ceremony for the 'LG Electronics Ambassador 2nd Term' on the 26th at Anderson Seongsu in Seoul.
The LG Electronics Ambassador is a customer creator group that produces video content to convey the value of 'a better life for everyone' through their experiences with products and services. LG Electronics planned the ambassador program to widely share positive brand experiences through authentic voices from customers who have used the products.
The second term consists of 50 members selected through a competitive ratio of 55 to 1, more than double the figure of the first term (21 to 1). Participants range in age from their 20s to 40s and will continue their activities for about three months starting in April.
The second term is divided into three teams: the 'Gen Z Team' that leads trends, the 'Idea Lab Team' that proposes creative ideas, and the 'Lifestyle Team' that introduces home styling by integrating home appliances with interior design. Mega influencers Eom Ji-rae, Jun Bang, and Enjoy Couple will lead the activities as heads of the teams, while ambassadors from the first term will participate as mentors to share production know-how.
LG Electronics provides approximately 1.8 million won per person, including content production costs, and plans to award LGE.COM membership points along with prizes to outstanding participants at the end of the activities.
Jeong Su-jin, who is in charge of brand communication at LG Electronics, said, 'I hope the value of 'a better life for everyone' is conveyed authentically through experiences shared directly by customers' and added, 'We will continue to be a brand that grows together with our customers.'
In addition, LG Electronics operates a total of eight online communities, including 'Jammy', a community for sharing product experiences, and 'Lifezip', a home lifestyle community, to continuously expand customer touchpoints.
In addition, various programs such as 'LG Crew' and 'ESG University Academy' are also being operated to communicate with the YG generation.