SK Telecom announced on the 22nd that it will launch a new service called 'Eco Letter' within its mobile billing statement 'Bill Letter' in celebration of Earth Day.
SK Telecom has reduced paper consumption equivalent to 110,000 trees since launching the electronic Bill Letter mobile app in 2012. It sends billing statements for communication fees, credit cards, local government tax, and city gas to approximately 15 million members. It has now added the Eco Letter, a supplementary service that helps individuals maximize their carbon neutrality points.
The government has been implementing a system that offers a maximum incentive of 270,000 won per year for practicing green lifestyle behaviors since 2009. Activities that conserve electricity, water, and gas, or promote eco-friendly consumption, accumulate carbon neutrality points. These points can be exchanged for cash or gift certificates, or used to recharge transportation cards. Through the Eco Letter service, SK Telecom analyzes and provides the status of individual carbon neutrality point accumulation.
By subscribing to this service, personal activity information is analyzed based on location, providing information about stores where points can be earned. A detailed guide on what actions can earn points is available, along with a list of products and sales information that allow for immediate point accumulation upon purchase.
Users can also take advantage of the 'Green Lifestyle Practice Challenge,' which encourages achieving energy-saving goals. The service informs households about their energy (electricity, water, gas) consumption, sets savings goals for each energy category, and provides simulation information on how many points can be accumulated.
Customers are given a 3,000 won discount coupon usable at Emart and Lotte Mart for purchasing eco-friendly products. A 3,000 won coupon for convenience stores CU and GS25 is offered as a reward for practicing green lifestyle actions ten times.
Members of Eco Letter can also receive compensation for bicycle-related accident damages. If an Eco Letter member is involved in a collision while using a bicycle, they can receive insurance benefits up to 1 million won based on diagnostic criteria for the first occurrence.
Kim Kyung-deok, vice president and head of SK Telecom's Enterprise Division, said, "In line with Earth Day, we have continued our efforts to reduce carbon emissions, including turning off building lights, and with the introduction of this Eco Letter service, we will expand our ESG management footprint through green lifestyle practices for our customers."