Netmarble announced on the 11th that its content marketing subsidiary, MNB, has published two books, including the sticker book and squishy book for 'Kongya Restaurants.'
'Kongya Restaurants Super Special Sticker Book' consists of various content, including prop stickers and meme stickers of Kongyaz, as well as 5 questions and answers about Kongya Restaurants, behind-the-scenes stories, and working principles.
'Kongya Restaurants Squishy Collection' includes a total of four types of content: ▲ Onion Kongya, Rice Ball Kongya, Celery Kongya, and Radish Kongya paper toys ▲ KODI squishy ▲ restaurant, kitchen, and home squishies ▲ hidden menu squishies. The squishy book is made of soft material and is mainly used as educational material for children.
The newly published sticker book and squishy collection are available for purchase at online and offline bookstores nationwide. To celebrate the release of the sticker book, MNB is holding a first-come-first-served event that offers one of four 'Kongya Tibu Stickers - Workplace Version' as a gift with the sticker book purchase at online and offline bookstores such as Internet Kyobo Bookstore, YES24, Aladin, and Coupang. Additionally, a 'Kongya Restaurants towel' will be given as a gift to customers who purchase the sticker book at YES24 online bookstore while supplies last.
'Kongya Restaurants' is an intellectual property (IP) developed by MNB, which is a spinoff brand of 'Kongya.' The story of Kongya living in 2022 was introduced through Instagram, and it currently has 160,000 followers, maintaining great popularity among the MZ generation.
MNB is Netmarble's content marketing subsidiary that provides optimized integrated marketing communication (IMC) solutions based on trend sensing related to consumers, brands, and media, and develops IP content business. Recently, it has expanded its marketing consulting services utilizing gamification techniques, which apply game elements to non-gaming services, to enhance consumer satisfaction and experience.