Kakao Entertainment announced on the 8th that it has opened a fan community for the Kakao Webtoon-based drama "Crushology 101" on the global K-culture fan platform Berriz.
The Berriz fan community for "Crushology 101" serves as a space for fans of both the drama and webtoon to enjoy together, offering various supplementary content such as behind-the-scenes videos and character daily life content. Notably, fans can experience a unique interaction as if they are conversing directly with the protagonists through a chatbot feature powered by artificial intelligence (AI).
"Crushology 101" is a Kakao Webtoon adaptation with a cumulative 170 million views, set to premiere on MBC's Friday-Saturday drama at 9:50 p.m. on the 11th. It depicts the campus romance of Bunny, who becomes entangled with various charming men after a disastrous first love, featuring performances by Noh Jung-ui, Lee Chae-min, and Jo Jun-young.
In the fan community, key characters such as the top student Bunny, the gifted Hwang Jae-yeol, and the dreamlike returning student Cha Ji-won communicate with fans through AI personas (beta version). When users leave questions, a chatbot that has learned the characters' speech patterns and personalities provides responses, enhancing immersion. Additionally, hints about Bunny's romance narrative are given, addressing fans' curiosities.
Moreover, content depicting Bunny and her friends' studio, university festivals, and lecture notes will be continuously updated through the "From BANI Friends" corner. Fans can enjoy content in new ways through the community, deeply immersing themselves in the worldview of the work.
Kakao Entertainment noted, "By engaging in conversation with the characters and connecting with others watching the drama, fans will be able to enjoy the work in a more three-dimensional way."