SK Telecom (hereinafter SKT) is introducing 'spring' T membership benefits in collaboration with corporations in the food and cosmetics industries.
SKT noted that it signed new partnerships with four entities, including SPC Group, Baekmidang, PARADISE, and Cell Fusion C, to expand T membership benefits on the 7th.
T membership customers can receive free delivery once a month and a 10% discount (up to 5,000 won) once a day when ordering from 12 beverage brands listed on SPC's delivery and pickup ordering platform 'Happy Order' app. SKT has made it possible to use benefits without manually entering the membership barcode number by automatically linking T membership and T ID in the Happy Order app. T membership can also be used at offline stores of Paris Baguette, Baskin Robbins, Dunkin', and Paris Croissant operated by SPC.
Baekmidang offers a 10% discount benefit. SKT currently has partnerships with a total of 11 coffee and ice cream brands, including existing partners like Mega Coffee, Paul Bassett, A Twosome Place, and Natuur.
At PARADISE City in Yeongjongdo, Incheon, guests can purchase 'CIMER Aqua Spa' integrated tickets and 'Wonder Box' freedom passes at a 20% discount. The PARADISE City discount is available when booking and issuing tickets at the offline site. Additionally, discounts are available at 23 domestic theme parks, including Everland, Lotte World, and Seoul Land.
In addition, SKT is providing T Day benefits this month, including ▲ the first 200,000 offers of Dunkin' Famous Glazed Donuts for free (on April 9) and ▲ discounts of up to 300,000 won when purchasing new products from Samsung Electronics in 2025, as well as other benefits like movie tickets. Discounts can also be enjoyed at Paris Baguette, The Bonus, Puma Kids, Ton28, CGV, and more.
T Day, which started in April 2018, marks its 7th anniversary this year. It is a service that offers discount benefits every Wednesday, varying monthly, regardless of T membership grade. Recently, the usage surpassed 100 million.
Yoon Jae-woong, head of the marketing strategy division at SKT, said, 'Since launching the first membership program in the telecommunications industry in 1997, SKT has led the innovation of industry membership trends for 27 years,' and added, 'We will strengthen our position as the top membership.'