The reading platform Millie's library announced on the 2nd that it has formed a service partnership with SK Telecom to launch the ‘T Universe’ exclusive product ‘T Universe Pass with Millie's library’ and is seeking to acquire new subscribers.
The ‘T Universe’ is an integrated subscription platform operated by SK Telecom. It allows users to access various subscription services in areas such as OTT, music, shopping, and food and beverage under a single payment plan. It is characterized by the ability to freely combine desired content and services based on individual preferences and lifestyles.
Millie's library plans to expand its touchpoints with more customers by launching the exclusive ‘T Universe Pass with Millie's library.’ If T Universe customers select the product within the platform, they can choose and use one of the additional lifestyle services provided along with Millie's library, such as Kakao Page, Wavve, and Lotte Cinema.
Existing users of the ‘T Universe Pass Convenience Store & Café’ can also select the Millie's library subscription as an additional product option if they wish to do so. A wider range of options has been provided to offer a flexible subscription experience tailored to individual content consumption patterns and lifestyles.
To celebrate the entry into T Universe, Millie's library will hold an event for one month until the 30th. During this period, the first 5,000 customers who newly subscribe to Millie's library through T Universe will receive an iced Americano coupon for ‘Mega MGC Coffee.’ This event is designed so that customers can naturally enjoy the pleasures of reading along with small benefits in their daily lives.
Park Jeong-hyun, Deputy Minister of the Subscription Business Headquarters, noted, “Through this entry into T Universe, Millie's library has now formed partnerships with all three major telecommunications companies in the country, strengthening the foundation for creating new customers.” He added, “We will continue to focus on expanding touchpoints with customers and securing a solid customer base through strategic partnerships.”