Kakao Games announced on the 31st that it has signed a sponsorship agreement with Save the Children for the operation of 'Visiting Friends Game Land.'
Kakao Games held a sponsorship agreement ceremony worth 150 million won on the 27th at Save the Children's headquarters located in Mapo District, Seoul. Through this agreement, both sides plan to enhance their corporate social responsibility (CSR) initiatives based on synergy.
'Visiting Friends Game Land' is a social contribution project aimed at providing children and adolescents in communities with low access to gaming culture with opportunities to experience and enjoy game content. It operates by equipping mobile devices with game equipment and content produced directly by Kakao Games and delivering them to the field.
The project initially started in October 2019 at a welfare center in Gyeonggi Province and has since expanded to various regions, including Jangheung County in Jeollanam-do and Seosan City in Chungcheongnam-do. It has communicated with local children through differentiated content, such as the '4D VR game bus,' where they enjoy gaming with characters, and the 'Braille block game,' which involves completing blocks by touch with their eyes closed.
Through this agreement, Kakao Games will significantly expand the campaign's targets and content. It plans to enhance new game content so that anyone can experience the joy of gaming, organize thematic areas such as a 4D VR game zone, a disability awareness improvement zone, and an IT education zone, introduce Save the Children's child rights education program, and develop activities reflecting on-site demands from children's hospitals, local children's centers, schools for the disabled, and festivals.