KT said on the 27th that it will incorporate AI technology into the marketing of the Genie TV original "New Recruit 3," which will premiere on April 7. KT plans to reduce the time and expense of producing promotional videos through content marketing utilizing AI.
"New Recruit" is a representative original series of Genie TV, gaining great popularity in the hyper-realism comedy genre. KT will produce some promotional videos for "New Recruit 3" entirely with AI technology, and will showcase binge-watching videos of "New Recruit 1 and 2" and highlight short-form videos of "New Recruit 3" on online and social media channels. The introduction of the AI production system has reduced the time and expense by more than 90% compared to previous methods.
KT plans to incorporate AI technology into the content of its YouTube channels for KT ENA and KT Studio Genie in the future. For example, it will edit new content focusing on the main figures of the popular TV entertainment program "I Am Solo," or automatically produce short-form content for films, animations, and overseas series using AI. The AI short-form production goes beyond simply condensing videos, allowing for tailored editing that considers storylines, with various editing styles such as "action-oriented," "character-based," and "clip-based".
KT has applied a patented technology called "Focus View" to short-form production. This technology automatically identifies appropriate focal subjects during video production and is particularly specialized for vertical content. The introduction of AI in this content marketing is led by the "AI Studio Lab" established within KT.
This organization is a newly established task force aimed at accelerating AI across the entire media content business, operating by consolidating the capabilities of media group companies such as KT ENA and KT Studio Genie. KT will take charge of securing AI solutions and production support, while the group companies will be responsible for planning, producing, and distributing AI-based content.
Through the AI Studio Lab, KT plans to continue expanding areas for AI utilization, starting with marketing, and including content planning, production, and editing. "New Recruit 3" will premiere at 10 p.m. on April 7 on the ENA channel, and will be exclusively available for free VOD on KT Genie TV immediately following the main broadcast every Monday and Tuesday at 10 p.m. It will also be available for viewing on the OTT platform Tving.