Tinder announced on the 27th that it has launched its first brand campaign in the Asia-Pacific region, 'Any choice is me, Tinder.'
This campaign, which runs online and offline in South Korea, India, Thailand, and Vietnam, conveys the message that 'dating is not about following a defined path, but rather a journey with endless possibilities.'
Tinder recently stated that a survey conducted in the Asia-Pacific region confirmed that young generations across Asia tend to seek meaningful relationships rather than adhere to stereotypical norms. In South Korea, 89% of respondents indicated that they place a high value on equal relationships in dating, which is higher than the average for the Asia-Pacific region.
Kim Yong-hyun, Tinder's vice president of Asia marketing, said, 'Tinder always prioritizes enjoyable and safe dating while focusing on the endless possibilities that emerge from the consolidation of two people. Through this campaign, we aim to support the freedom to date without prejudice.' He added, 'There is no fixed way to meet people, and every new encounter has the potential to change people's lives in unimaginable ways.'