The OLED evo new product screen has a maximum brightness three times higher than the standard model (B5) thanks to new brightness enhancement technology. /Courtesy of LG Electronics
The OLED evo new product screen has a maximum brightness three times higher than the standard model (B5) thanks to new brightness enhancement technology. /Courtesy of LG Electronics

LG Electronics announced on the 26th that it will officially launch the 2025 LG OLED TV in the global market.

Starting from the 27th, LG Electronics will begin selling the 2025 LG OLED TV at major domestic stores, including the LG Electronics Best Shop in Gangseo and the Daechi branch. This follows the online brand shop launch on the 18th, expanding sales offline.

Subscription is also available. LG Electronics noted that the price for the 77-inch OLED Evo (G5) would be about 126,900 won per month over six years, including benefits from a partnership card, while the 65-inch OLED TV (B5) would be around 58,900 won per month. During the subscription period, free repair service will be provided.

The domestic shipment prices for LG OLED TV are 6.4 million won (B5) to 9 million won (G5) for the 77-inch model and 9.2 million won (B5) to 13 million won (G5) for the 83-inch model.

Following its domestic launch, LG Electronics will sequentially release the 2025 LG OLED TV in about 150 countries worldwide, including North America and Europe. According to market research firm Omdia, LG Electronics recorded a 52.4% market share in global OLED TV shipments last year, achieving the number one spot for 12 consecutive years.

A person experiences the ‘AI chatbot’ feature that analyzes the cause and suggests solutions when questions or issues arise while using the TV. /Courtesy of LG Electronics
A person experiences the ‘AI chatbot’ feature that analyzes the cause and suggests solutions when questions or issues arise while using the TV. /Courtesy of LG Electronics

LG Electronics will operate this year's LG OLED TV in a variety of models, including the premium OLED Evo (M5/G5/C5) and the standard OLED TV (B5). The lineup features the most extensive range in the industry, from 42 inches to 97 inches.

The new product boasts a new brightness enhancement technology, which changes the display algorithm and the organic compound layering structure, allowing for maximum brightness three times brighter than a standard OLED TV. LG Electronics reported that it achieves 'perfect black' regardless of illumination, maximizing contrast to deliver vibrant visuals.

The new product enhances AI functionality accessibility with a dedicated button on the Magic Remote. When the TV is turned on with the AI button, it analyzes the usage history and viewing environment to recommend search keywords and viewing programs. Holding down the AI button activates voice recognition, enabling the generative AI agent to understand context and activate appropriate AI functions, such as personalized picture quality and problem solving.

The LG OLED Evo (M5) features a true wireless AV transmission solution that transmits up to 4K∙144Hz video without loss or delay. It employs technologies like G-Sync compatibility and FreeSync Premium to minimize screen tearing, allowing users to enjoy high-quality content and gaming smoothly even in wireless environments.