KT announced on the 23rd that it will launch a new AI master brand, 'K intelligence.' K intelligence is a new brand name that combines 'K,' symbolizing KT and South Korea, with 'intelligence,' meaning 'intelligence.'
K intelligence represents KT's AI products and services that contribute to the development of South Korea's AI industry and enhance the quality of life for customers. KT attracted attention with the launch advertisement for K intelligence, which reinterprets Koreans' innate AI DNA from the Tripitaka Koreana to the big data center.
KT has remodeled Suwon KT Wiz Park to be the 'AI Stadium' in line with the new brand launch. This is the first time AI technology has been introduced in a domestic professional sports venue.
The AI Stadium utilizes KT CCTV AI video analysis developed in collaboration with the AI solution corporation 'Superb AI' to guide spectators on crowd density in real time, promoting safe viewing. In the skybox, a 'high order' system has been implemented, enhancing convenience for viewers through smart ordering services that deliver ordered food to their seats. In addition, at the AI Stadium, KT DS's AI-based real-time translation subtitle service supports foreign fans' viewing of the game.
To commemorate the opening of the AI Stadium, KT showcased the K intelligence ceremony using 350 drones during the opening game of the 2025 KBO League regular season on the 22nd.
KT plans to enable more customers to experience K intelligence at the AI Stadium through real-time communication events between players and fans using AI human technology, as well as generative AI customer experience events.
Yoon Tae-sik, senior managing director of KT's brand strategy office, noted, 'In the future, we will focus on enhancing the brand recognition of K intelligence through diverse advertising campaigns and customer communication brand experiences.'