LG Electronics announced on the 21st that it will expand its lineup of the hybrid air purifier 'LG PuriCare Aero Series.'
LG Electronics has newly launched table-type air purifier 'Aero Furniture,' air purifier 'Aero Cat Tower' combined with seating for cats, and air purifier 'Aero Speaker' featuring a Bluetooth speaker on the 20th.
The new products are made with modular designs, allowing customers to change the parts that attach to the top of the product according to their preferences or needs. For instance, if a customer previously used Aero Speaker and then adopted a cat, they can purchase the cat seating separately, detach the speaker, and attach the seating.
LG Electronics will first launch the Aero Cat Tower targeting the pet market in South Korea and Japan. According to the '2023 South Korea Pet Report' by the KB Management Research Institute, as of the end of 2022, the number of households raising pets in South Korea reached 5.52 million, which is one in four households, and in Japan, the number of households raising cats has surpassed those raising dogs.
The seating for cats in the Aero Cat Tower is designed in a dome shape to provide stability for the cats. When a cat sits in the spot, a low-noise operation mode for cats is activated and a heating function maintains the temperature of the seating.
The seating for cats also has a weight measurement function. Cats are sensitive to diseases or stress, and weight changes can be an indicator of health issues. Current weight and weight changes over one week, one month, and one year can be checked through the LG ThinQ app.
Aero Speaker incorporates LG XBOOM's 'Anti-Rolling' technology to deliver clear mid and low frequencies. It supports nine themes of mood lighting and eight types of healing sounds.
The new products feature 'AI personalized operation,' which received 'AI+ certification' from the Korea Standards Association and the national certification body, Eyesstone. AI personalized operation analyzes indoor air quality every hour, halting the air purifier's fan operation and dimming the display brightness during times of clean air to save energy.
Additionally, the products are equipped with a 'V filter' and 'V Pet filter (exclusive to Aero Cat Tower)' that eliminates not only ultrafine particles but also five harmful gases, including ammonia, formaldehyde, toluene, acetic acid, and acetaldehyde. The authenticity of the filters can be verified through the LG ThinQ app.
The Aero Series can be used more hygienically through a subscription that provides regular care. Care experts manage the product through internal and external cleanings, genuine filter replacements, and condition checks. Free repair benefits are also provided within the subscription period. Subscribing to Aero Cat Tower ensures cleaning of fur and foreign substances attached to the seating and replacement of the fabric part of the seating at 30 and 60 months.
The suggested retail price for the Aero Cat Tower is 1,099,000 won, while the Aero Speaker is 899,000 won. Based on a six-year contract, if utilizing a subscription with care managers visiting every six months, the monthly subscription fees are 33,900 won and 28,900 won, respectively.
Hong Soon-yeol, head of the Air Care Business Unit at LG Electronics, noted, “We will continue to present customized air solutions reflecting customers' diverse lifestyles.”