Adobe noted that it is protecting the rights of creators during the artificial intelligence (AI) training process and is operating a thorough management system for data training. The strategy is to establish a commercially safe AI ecosystem through a differentiated approach compared to competing models that collect data without authorization.
On the 18th (local time), at the Adobe Summit 2025 held at the Venetian Convention Center in Las Vegas, U.S., Hannah Elsakr, vice president of Adobe Firefly institutional sector, met with reporters and said, "Adobe's generative AI 'Firefly' respects the rights of creators and operates a thorough management system to minimize copyright issues during the AI training process."
He noted, "Many creators are dissatisfied with AI models that learn data from the internet without authorization," and explained, "Adobe only utilizes data for AI training that has acquired licenses or for which it has paid expenses to obtain usage rights." He emphasized, "We do not randomly collect data from the web to train AI."
Adobe clarifies the source of all data in the AI model training process and thoroughly reviews license acquisition to prevent legal issues. Elsakr stated, "All data used for AI training has had expenses paid, and the results generated from this are commercially safe."
It also emphasized that AI does not replace existing software but rather enhances software functionality. Elsakr explained, "Adobe is placing AI technology at the center of its software stack and developing it," stating, "AI is designed to provide customers with a better creative experience."