As Intel's "Core Ultra 200V" (code name Lunar Lake) series laptops have officially begun to hit the market, the "Galaxy Book5 Pro" laptop series launched by Samsung Electronics is injecting strong replacement demand into the PC market, as it has been priced almost the same or lower than the previous generation products despite significant improvements in energy efficiency.
In the industry, the Samsung Galaxy Book5 Pro product has been referred to as a "Samsung's mistake" as the significantly soaring exchange rate compared to last year has affected the prices of key components, leading to its unusually low pricing. The Lunar Lake central processing unit (CPU) released by Intel this year boasts the best battery life among laptops in the industry, promoting "freedom from chargers." Samsung internally expects that the Galaxy Book5 Pro will create a new turning point for "cordless laptops" and record the highest sales among laptops released in recent years.
According to the industry on the 19th, the Galaxy Book5 Pro (SSD 256GB, Core Ultra 5) model launched by Samsung Electronics as a 2025 model is reported to be selling for around 1.6 million won. Considering that competitors such as Asus's ZenBook (Core Ultra 7) are priced in the 2.1 million won range and HP's OmniBook Ultra Flip (Core Ultra 9) is priced at 2.49 million won, it offers the most accessible pricing among Lunar Lake-based AI PCs.
A representative from a major domestic PC company noted, "Typically, Samsung Electronics' laptop PC products are launched at higher prices compared to overseas PC products in the domestic market, but in the case of this product, it was unusually priced low due to the impact of exchange rates," adding, "Given that the laptops with Lunar Lake CPUs can be used externally without a charger, based on the usage patterns of office workers and students, there is a high likelihood that it will be a game changer."
Intel has extended the battery life standard for everyday workloads in "Evo" certified laptops equipped with the Core Ultra 200V series processor to 11 hours, an increase of 2 hours from before. This means that for everyday workloads such as web surfing, document work, and photo editing, users can achieve a level of power efficiency that does not require a charger all day. This is also confirmed by the user reviews of consumers who are currently using laptops powered by Lunar Lake from brands like Samsung, Asus, HP, and Lenovo.
Not only in terms of power efficiency, but it also demonstrates commendable performance. Although one cannot expect outstanding multi-core rendering performance or the capability for large photo and professional video work from the Core Ultra 200V series, it showcases improved speed and energy efficiency compared to the previous generation, thanks to its enhanced integrated GPU and hardware encoder performance in large photo and general video work.
Gaming performance is also receiving unexpected praise. The Core Ultra 200V series is equipped with the latest integrated GPU based on the "Xe2" architecture, providing the highest graphics performance among this generation of Intel processors. Thus, even though it is designed for low power consumption, users can expect performance levels that are comparable to emerging gaming-oriented ultra-mobile PCs (UMPCs).
Evaluation indicates that it has successfully captured both performance and power efficiency not only in typical usage environments like web surfing and video watching but also in environments such as recording and video editing. Summarizing consumer feedback from using laptops based on the Core Ultra 200V processor, it appears that tasks like video watching, video conferencing, and editing demonstrate power efficiency similar to that observed in general web surfing.
As an AI PC, new AI features that enhance convenience are also receiving positive reviews. The "AI Select" feature which allows users to drag and search videos or photos, has proven useful even in read-only files or pages that cannot be copied. Additionally, the "AI Playground" app provided directly by Intel offers large language models (LLM) including the highly publicized DeepSeek R1 model, as well as image generation and editing models, demonstrating optimized performance.
A representative from Samsung Electronics remarked, "We believe that the usage environment of laptops will significantly change with Intel's Lunar Lake and it is indeed true that we have significantly lowered prices to enhance the accessibility of AI PCs to general consumers," adding, "Lunar Lake-based laptops have great significance in completely eliminating the constraints of having to search for outlets in actual user environments."