Samsung Electronics announced on the 18th that it will hold the '2025 Europe Tech Seminar' in Frankfurt, Germany, until the 19th (local time), showcasing its 2025 TV technologies and new artificial intelligence (AI) TV technologies.
The tech seminar, held since 2012, is an event aimed at media and experts in the audio-visual field around the world to introduce the latest technologies and services of Samsung TVs, where industry officials can directly experience new products and exchange opinions.
This year's tech seminar will introduce the 2025 Neo QLED 4K, 'Glare-Free 2.0' organic light-emitting diode (OLED) with reduced light reflection, lifestyle TVs, as well as AI-based viewing experiences and sound technologies.
Various scenarios and conveniences, including intuitive user experiences utilizing 'The Premier 5', will be demonstrated.
AI viewing experiences and customer-centric multi-device experiences (CX-MDE) based on 'Vision AI' will also be showcased.
'Click to search', which provides information related to the video currently being played; 'real-time translation', which changes foreign languages to the user's preferred language; and 'Quick Remote', which allows easy control of the TV through a smartphone, are representative features.
The 'Eclipsa Audio' technology, jointly developed with Google and applied for the first time in the industry, will also be introduced. Products featuring this technology, along with soundbar-connected 3D sound effects, can be experienced directly.
Samsung Electronics plans to sequentially hold tech seminars in major regions, starting in Europe, followed by Southeast Asia and South America.