LG Electronics announced on the 17th that it is expanding its ‘LG DIO Object Collection Refrigerator Fit & Max’ product line, creating a space in its Best Shop in Yangpyeong-dong, Seoul, where customers can experience built-in design and various convenience features.
Fit & Max is a refrigerator that minimizes the gap between the refrigerator and the wall with LG Electronics' Zero Clearance hinge technology, creating a neat and cohesive interior as if a built-in product has been installed from the start.
In addition to its design, it also includes various convenient features suitable for different lifestyles, such as automatic ice-making with STEM’s direct water line that produces round craft ice, and the Knock On feature that allows users to check the interior without opening the door by tapping it twice.
The 'artificial intelligence (AI) cooling care system' learns and analyzes refrigerator usage patterns to maintain a constant temperature. For example, if a customer frequently uses the refrigerator in the morning, it operates in a focused cooling mode in advance to reduce the internal temperature rise.
Last month, LG Electronics launched Fit & Max and is increasing its product line with top freezer bottom freezer refrigerators, kimchi refrigerators, and convertible options (refrigerator-freezer-kimchi refrigerator). Customers can also choose from additional upscale Object Collection colors for the Fit & Max door, including almond, taupe, and essence white, to match their home interiors.
Considering the trend of customers purchasing more than one refrigerator, Fit & Max offers the advantage of creating a neat atmosphere with a minimized gap between two products. For instance, if a refrigerator and a kimchi refrigerator are installed in a line, they can utilize their respective functions while creating a cohesive kitchen appearance that resembles a single product.
LG Electronics has created a space at the Best Shop Seoul Yangpyeong 220 for customers to experience the advantages of Fit & Max. Here, it showcases a gourmet chef package (601L STEM refrigerator, 480L kimchi refrigerator) useful for households storing a lot of ingredients, and a large-capacity package (613L refrigerator, 480L kimchi refrigerator) with the largest capacity among domestic refrigerators designed to fit the typical depth of 700mm.
Baek Seung-tae, Vice President of LG Electronics' Kitchen Solutions Business Division, noted, “We will set a new standard for space appliances with Fit & Max, which is packed with various conveniences in built-in design.”