As demand for high-end large panels in the automotive display market surges, Samsung Display and LG Display have begun to expand supply targeting global automakers. As vehicles transform beyond mere means of transportation into spaces focused on infotainment, the trend is for display sizes to grow larger.
According to the industry on the 16th, LG Display is set to supply displays for Honda's electric vehicle "Zero (0)" SUV model, unveiled at the world's largest information technology (IT) and consumer electronics show CES 2025. Additionally, mass production of a 40-inch ultra-large pillar-to-pillar (P2P) display for Sony Honda Mobility's first electric vehicle "Afeela" is in progress. The pillar-to-pillar display spans the front of the vehicle, providing a wide visual experience by consolidating the driver's seat and passenger seat.
LG Display supplies large panels to Tesla, Mercedes-Benz, Hyundai Motor, and Kia, and it secured the top position in the large vehicle display market last year with a 26.8% market share (based on revenue).
Samsung Display is targeting the market with OLED panels. Last year, it supplied 12.3-inch and 14.5-inch OLED panels to the German Audi Q6 e-tron and delivered 17-inch panels to China's Zeekr and Li Auto Mega, respectively. BMW Mini and Hyundai Motor are also key customers of Samsung Display. In the vehicle OLED market, Samsung Display recorded a market share of 55.2% (based on revenue), securing the industry lead.
According to market research firm Omdia, the size of the large high-end vehicle display market is expected to grow from $6.9 billion (about 10 trillion won) this year at an average annual growth rate of 9%, expanding to $12.9 billion (about 18.7 trillion won) by 2031.