In the fourth quarter of last year, Samsung's smartphone market share decreased in major domestic and international markets.
According to Counterpoint Research, Samsung recorded an 11% market share in the Indian market, dropping from 3rd to 5th place. This figure significantly falls short of Samsung's traditional market share range of mid-10% to 20%, with shipments decreasing by 37% compared to the same period in 2023. This decline in market share is analyzed to be due to the rise of Chinese smartphones and Apple's expanded investments.
In the U.S. market, Samsung's shipments also decreased by 4%, but it maintained its 2nd place in market share. This is attributed to weakened demand for premium devices. Apple entered the top 5 for the first time in the fourth quarter, showing a rise in market share.
In the domestic market, Samsung's market share also fell to 60%. The primary reasons are economic instability in South Korea and a decrease in smartphone sales, and it is expected that economic uncertainty and reduced replacement demand will continue into 2025. Regarding Xiaomi's entry into the South Korean market, expanding market share seems difficult as their major price points overlap with Samsung's Galaxy A series.