Samsung Electronics' Galaxy S25 Ultra achieved a joint first place (87 points) with the iPhone 15 Pro Max in the March smartphone evaluation by the U.S. consumer magazine Consumer Reports. The Galaxy S25 Ultra scored top marks in various categories including performance, camera, display, and durability, securing the top position among premium Android smartphones.
The Galaxy S25 Ultra is a smartphone equipped with a high-performance camera system and a large display, which Consumer Reports praised as having "the best camera system in terms of performance." Additionally, this model was selected as the top smartphone by consumer associations in five European countries, along with the United Kingdom and Denmark.
The British consumer association "Which?" and the Danish consumer association "Tænk" also ranked the Galaxy S25 Ultra first in their respective smartphone evaluations, selecting it jointly with the Galaxy S25+. In particular, the Galaxy S25 Ultra was noted for its outstanding AI capabilities and powerful performance based on One UI 7.
Samsung Electronics is conducting various marketing campaigns emphasizing AI capabilities through the Galaxy S25 series and is collaborating with Disney Advertising to promote AI features in the U.S. Additionally, in the U.K., it is working with Molly Gallagher to resonate with younger generations.