KT announced on the 9th that it signed a mutual growth agreement with 12 domestic home shopping companies and internet TV (IPTV) on the 7th at its Gwanghwamun headquarters in Jongno, Seoul.
Under this agreement, KT will collaborate to analyze data necessary for customer analysis and marketing strategy formulation for home shopping companies by utilizing the Genie TV Shopping Insight (GSI) in product planning, programming, and broadcast production.
GSI is a big data analysis platform that analyzes customer behavior based on real-time TV viewing data and wired and wireless media big data to support home shopping companies in maximizing product planning, programming, broadcast operations, and marketing effectiveness.
KT also plans to support the efficiency of production by applying artificial intelligence (AI) technology to the production of sales and promotional videos for corporations.
This method applies a chatbot-style "AI Assistant" and a viewer behavior prediction model to GSI, enabling anyone to easily analyze and utilize big data.
Choi Kwang-cheol, head of KT's IPTV Business Division, emphasized, "I hope this agreement serves as an opportunity to expand cooperation for the mutual development of the home shopping and IPTV industries as a whole."