Samsung Electronics reported on the 9th that half of the customers who purchased Neo QLED and OLED in February bought them through the "AI Subscription Club."
According to Samsung Electronics, since the launch of the "AI Subscription Club" in December last year, the proportion of premium TV subscriptions increased from the 20 percent range in December to over double that at 50 percent in February this year.
In particular, sales of Samsung Electronics' Neo QLED and OLED increased by more than 10 percent compared to last year from December to February.
The company analyzed that the "AI Subscription Club" has influenced the increase in Samsung Electronics' premium TV sales. Samsung Electronics noted that the ability to lower the initial expense burden for relatively high-priced premium TVs through the "AI Subscription Club" has resonated with consumers.