KT's media subsidiary SkyLife TV announced on the 4th that it has completed the name change to KT ENA.
This change is a strategic decision to enhance the brand recognition of the main channel ENA and strengthen the brand consistency of the KT Group.
KT ENA is a media subsidiary of the KT Group responsible for content production and broadcasting, operating various genres of broadcasting channels, including ENA drama, ENA Play, and ENA Story. It is also focused on producing original content.
KT ENA CEO Kim Ho-sang noted, "As ENA is familiar to viewers, we will embody our core values in our name to leap forward amid changes in the broadcasting market and achieve sustainable growth."
Meanwhile, ENA is set to introduce new dramas this year, including "Riding Life," "Shinbyeong 3," and "Your Taste."