Shin Jong-soo, KT Media Strategy Division Head. /Courtesy of Chosun DB

KT announced on the 4th that it has appointed Shin Jong-su, former head of the lifestyle division at CJ ENM, as the head (executive director) of its media strategy division.

Born in 1977, Deputy Minister Shin is a media content expert who has served as the head of the lifestyle division and director of brand operations at CJ ENM, as well as the head of KakaoTV business division at Kakao Entertainment.

KT established a new media division in November of last year that oversees media businesses within the group, including IPTV, KT Skylife, KT Studio Genie, and GENIE MUSIC. The media division is an expanded organization under the existing customer division's media platform business division, aiming to strengthen the portfolio of the group's media business.

The position of head of the media strategy division had been concurrently held by Kim Chae-hee, head of the media division, and attention is focused on whether Deputy Minister Shin can revitalize KT's media business amid a stagnant content market.

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