Samsung Electronics' Galaxy S25 Ultra ranked first in the evaluation by consumer groups from five European countries.
Major consumer organizations, including Italy's Altroconsumo, Spain's OCU, Belgium's Test Achats, Sweden's RAD&RON, and Portugal's Deco Proteste, have selected the Galaxy S25 Ultra as the best smartphone.
In a smartphone review published by Spain's OCU, the Galaxy S25 Ultra ranked first with a score of 84 points, followed by the Galaxy S24 Ultra with 83 points in second place and the iPhone 16 Pro Max with 82 points in third place. Italy's Altroconsumo also recorded the same scores and announced the same rankings.
OCU assessed the Galaxy S25 Ultra, stating, "It has robust durability and passed drop tests without issues, providing top-tier performance capable of smoothly handling all tasks, including gaming."
Italy's Altroconsumo noted, "AI features have been significantly enhanced, and it recorded very high scores in benchmark tests," adding that, "The photography quality is among the best in smartphones, delivering outstanding results for both photos and videos."
Portugal's Deco Proteste stated, "It offers the best performance among flagship smartphones, and the touch responsiveness and brightness of the 6.9-inch display are also excellent."
Major consumer organizations in Europe objectively compare product performance and prices to provide information to consumers, and they are highly trusted.
Samsung Electronics is strengthening its marketing for the Galaxy S25 series targeted at European consumers. In Spain, it is running various campaigns, including collaboration with famous sports photographer Carlos Rodriguez to introduce shooting tips using the camera features of the Galaxy S25 Ultra at the Sierra Nevada ski resort.