Samsung Electronics will showcase new mobile experiences and AI-based network innovation technologies through the 'Galaxy AI' ecosystem at 'MWC 2025,' which opens on Mar. 3 (local time) in Barcelona, Spain.
Samsung Electronics will provide visitors with an AI smartphone experience through various Galaxy AI feature experience zones, alongside the exhibition of the 'Galaxy S25 series.' In particular, the new 'Galaxy A series' with expanded AI features will be unveiled for the first time at MWC 2025, leading the popularization of AI. Additionally, the thinnest 'Galaxy S25 Edge' in history and the first Android XR headset, 'Project Moohan,' will also be presented.
Samsung Electronics has set up an exhibition hall measuring 1,745 square meters at the Fira Gran Via exhibition center, enabling various scenarios to experience the AI features of the 'Galaxy S25 series.'
Visitors can experience ▲natural conversational AI 'Gemini Live' ▲'Circle to Search' for quick searches by drawing circles on the screen ▲customized information briefing 'Now Brief' ▲recommendation service 'Now Bar' that provides information tailored to the context of use. Furthermore, an AI experience that summarizes YouTube videos into Samsung Notes using voice commands or searches for restaurant information to share with friends is also offered.
In the camera feature experience zone, visitors can directly experience AI-filtered portrait photography, photo searches through voice commands, and the 'Drawing Assist' function, which generates images from simple sketches.
Samsung Electronics revealed the new 'Galaxy A56 5G' and 'Galaxy A36 5G' to popularize Galaxy AI. These models feature the 'Awesome Intelligence' AI function, supporting key AI features of the Galaxy S series, such as 'Circle to Search,' 'Edit Suggestion,' and 'Object Eraser.' Each product is equipped with the 'Exynos 1580' and 'Snapdragon 6 Gen 3' chipsets, and includes a 6.7-inch FHD+ Super AMOLED display.
Samsung Electronics also introduces personalized health management features and smart home experiences utilizing AI. Visitors can experience Galaxy AI-based health management functions, including ▲energy scores ▲wellness tips ▲sleep information ▲Morning Brief. The AI smart home exhibition zone, utilizing the SmartThings platform, showcases ▲3D map views ▲energy consumption optimization ▲fall detection ▲pet activity monitoring functions. Notably, enhanced security technology based on 'Knox Matrix' will also be introduced.
Additionally, Samsung Electronics unveiled the first Android XR headset, 'Project Moohan,' at MWC. This product combines multimodal AI and advanced XR technology to understand user situations and provide an immersive experience.
Samsung Electronics has prepared a separate network exhibition area targeting global telecommunications operators to showcase AI-based next-generation network solutions.
Solutions such as 'Samsung CognitiV Network Operations Suite,' which automates network installation, operation, and optimization using AI, and the 'AI Energy Saving Manager' for base station energy conservation, will be exhibited. This technology utilizes AI analysis algorithms to maintain network quality while improving energy efficiency by up to 35%.
The '5G Reduced Capability (RedCap)' technology developed in collaboration with Hyundai Motor will also be unveiled. It provides improved speed and stability with lower power than existing factory communication networks, supporting the use of 5G networks for various equipment such as small wireless tools, cameras, and tablet PCs in manufacturing processes. Additionally, Samsung Electronics will present ▲self-developed high-performance network chipsets ▲high-performance, compact, low-power base stations ▲next-generation end-to-end virtualized network solutions, continuing its endeavor for AI-based network innovation.