LG Uplus is focusing on final preparations to showcase its exhibition hall created with AI at 'MWC25', which will be held in Barcelona, Spain, from 3rd to 6th of next month (local time).
LG Uplus utilized AI from the planning stage of the exhibition hall that will be unveiled at MWC25. Through the analysis of over 500,000 learning data points for about 300 days since April, the company structured the exhibition planning and overall design. Additionally, it increased the efficiency of the space according to predicted visitor flows using AI, and enhanced completion through experiential programs within the exhibition hall that utilize AI.
Specifically, LG Uplus maximized interaction with visitors through AI technology from the entrance of the exhibition hall to the internal experiences. Utilizing the 'LED facade wall' at the entrance, AI displayed videos themed around 'Assured Intelligence,' the key focus of this year's MWC25 exhibition, conveying visions of future society. The LED facade wall encircling the entire exhibition hall plays images and video content produced by AI repeatedly across 10 pillars. Each LED facade wall, measuring 2m wide and 5m high, uses a total of 44 LEDs per pillar.
The content to be displayed through the facade wall by LG Uplus includes a story centered on 'human-centered AI.' The story created using AI portrays a future where human dilemmas are resolved, showcasing scenarios such as happy environments, underwater cities, space power plants, holographic zoos, and smart cities that realize ESG principles. By structuring the story through AI and producing suitable images and video content for the story, LG Uplus was able to reduce working time by about 30% compared to before.
Additionally, LG Uplus set up an AI-based virtual human at the entrance of the exhibition hall to engage naturally with visitors. The virtual human is expected to provide information about the exhibition hall through free conversations with visitors and conduct satisfaction surveys after their visit.
Jung Hye-yoon, head of the marketing group at LG Uplus, said, 'As we plan to showcase various AI technologies at this MWC25, we utilized AI from the planning stage of the exhibition hall, which has enhanced not only the productivity of our staff but also their creative planning capabilities. At MWC, where telecommunications operators from around the world gather, we will unveil a bright future created through LG Uplus's differentiated AI technology.'
LG Uplus closely collaborated with its affiliate companies in the LG Group for the MWC25 exhibition hall. The facade wall utilized LEDs from LG Display, and advertising agency HSAD was responsible for overall planning, design, and operations related to the exhibition hall.