On March 3, 2025, the world's largest mobile exhibition, "Mobile World Congress (MWC) 2025," opening in Barcelona, Spain, is expected to see telecommunications equipment companies, including Huawei, Ericsson, and Nokia, compete in next-generation network technology. Telecom equipment companies will showcase various network technologies, from base stations that can reduce power consumption to services that implement voice in 3D during currency.
According to industry sources on the 27th, Huawei plans to officially launch a "Personalized Experience Agent" that improves 5G (fifth-generation mobile communication) quality at MWC 2025. Existing users had only the option to switch their network environment to Wi-Fi or cellular data depending on the surrounding situation, but Huawei's agent recognizes the user's environment, such as the crowd surrounding their location, and optimizes the network on its own. Huawei explained that it has implemented this technology using the cloud.
Ericsson plans to showcase the base station "AIR 3266," which can reduce power consumption during network construction, at MWC 2025. Ericsson explained that using this base station can reduce energy consumption by up to 30% and carbon emissions by 50% compared to using existing equipment. The internal proprietary semiconductor, "Ericsson Silicon," allows the equipment to conserve energy at the appropriate times. Additionally, it will unveil small and medium enterprise indoor base stations that can support private network environments of up to 8000 square meters (2420 pyeong).
Nokia will showcase its "immersive voice" technology applied during currency at MWC 2025. Recently, Nokia collaborated with Vodafone and RingCentral to develop an audio service that provides users with a 3D sound experience even during long-distance calls. It features a method of adjusting the balance of the voices of the two individuals on the call and surrounding noise in real time, creating the effect of hearing voices as if in person. Nokia explained that this technology could be used in noisy industrial facilities.
Japanese company KDDI will showcase technology that can implement a 5G (fifth-generation mobile communication) virtual base station using artificial intelligence (AI). The advantage is that AI can optimize network transmission paths to improve quality. KDDI stated that this could reduce the power consumption used in network implementation.
An industry source noted, "As the growth of 5G slows down, telecommunications equipment companies will showcase various technologies at MWC 2025 to attract the attention of clients."