Salesforce announced on the 26th that it is expanding its collaboration with Google Cloud and will integrate Google's latest artificial intelligence (AI) model, "Gemini," into AgentForce. Through this collaboration, Salesforce plans to broaden the selection of AI models and support corporations in effectively utilizing AI technology in a more flexible environment.
Salesforce established a strategic partnership with Google last September and, through this expansion, has enabled the operation of key AI services such as AgentForce, Data Cloud, and Customer 360 on Google Cloud. As a result, corporations now have an environment to choose technologies that align with their business goals without relying on specific AI models.
With the application of the Gemini model, AgentForce will gain multimodal capabilities that can process image, audio, and video data, and it can perform complex tasks using a 2 million token context window. Additionally, it has strengthened real-time search and analysis functions in conjunction with Google's "Vertex AI."
These changes are expected to be utilized across various industries. For instance, in the insurance sector, AI can analyze accident scene photos and voice testimonies to assess the validity of insurance claims, while in supply chain management (SCM), it can analyze delivery tracking data, real-time weather information, and port congestion to proactively identify logistics risks.
Salesforce is also focusing on enhancing AI security and reliability. The company's "Unified Platform" can operate on Google Cloud's AI infrastructure, and features such as ▲dynamic grounding ▲zero data retention ▲toxicity checks from the "Einstein Trust Layer" have been applied to improve security. Furthermore, when Salesforce products are launched on Google Cloud in the future, customers will be able to access related solutions through the Google Cloud Marketplace.
Changes are also anticipated in the customer service institutional sector. Salesforce plans to offer AI-based real-time voice translation, task transitions among agents, and customized consulting guides by integrating the Service Cloud with Google's "Customer Engagement Suite." This is expected to enable agents to handle customer inquiries more effectively.
Additionally, Salesforce has announced that it will expand the integration with Google Workspace and BigQuery to improve collaboration and data analysis environments. This will enhance the integration with Slack, Google Drive, and Gmail, while also improving the data analysis environment through the connection between Tableau and Looker.
Son Boo-han, head of Salesforce Korea, noted, "Through this partnership expansion, we expect domestic corporations to utilize AI technology in a safer and more flexible environment, and Salesforce plans to continuously support corporations in pushing forward AI-based innovation."