Bespin Global announced on the 24th that it has built and supplied a travel concierge artificial intelligence (AI) agent specialized in domestic tourism for the Seoul Tourism Foundation.
According to the Ministry of Culture, Sports and Tourism, approximately 16.3 million foreign tourists visited South Korea last year, and this number has been steadily increasing since the end of the COVID-19 pandemic. The nationalities of the visitors are diverse, including those from China, Japan, Taiwan, and the United States, and their preferences for major tourist attractions, restaurants, and experience programs vary greatly depending on age and travel purposes. The need for developing a travel AI agent that provides more detailed tourism information to foreign tourists visiting Seoul has been raised to revitalize the tourism market.
The travel concierge AI agent developed by Bespin Global was built through the LLM-based AI agent platform 'HelpNow AI.' It provides Q&A and summaries about attractions, restaurants, hotels, and performances, as well as unique restaurant recommendations, entertainment options, hotel suggestions, topic-based travel schedule generation, multilingual services including English, Japanese, and Chinese, and hybrid search based on generative AI. The scope of multimodal and multilingual support will gradually be expanded through further service enhancement.
Bespin Global integrated scattered tourism content information from public data portals, the Korea Tourism Organization, and Visit Seoul, the official tourism information website of Seoul, and designed a cloud-based generative AI application infrastructure based on this. It applied various prompt engineering techniques to set constraints and response formats, and to control hallucinations, thereby improving the accuracy of responses.
In particular, the advanced RAG method was applied to control hallucinations that might occur with the introduction of generative AI and to improve the quality of responses. It is characterized by automatically collecting and preprocessing various tourism contents provided by Visit Seoul to create a workflow for generating knowledge data that can support responses. Additionally, it supports five languages, including English, Japanese, and Chinese, to quickly provide responses written in those languages.
HelpNow AI is an LLM-based AI agent platform that allows for the direct development and operation of optimized chatbots, call bots, voice bots, and AI assistants tailored to the characteristics of each field. Through multi-LLM integration as well as RAG-based responses and multi-agent generation management features, it efficiently utilizes vast data to enable the quick and easy construction and management of customized AI agents. It is currently being successfully utilized across various industries, including energy, education, public service, manufacturing, and customer service.
Na Jeong-woo, Head of Team at Bespin Global, noted, "Given that this is an AI agent operated for foreign tourists by the Seoul Tourism Foundation, the development of a service that provides more accurate tourism information has been required." He added, "Bespin Global possesses not only the technical expertise of HelpNow AI but also experience in developing AI services specialized in various industries. Just as we have led innovations in AI technology within the tourism industry through collaboration with the Seoul Tourism Foundation, we will continue to spearhead AI service development tailored to each industry."