LG Display announced on the 24th that it will mass-produce the industry's first '40-inch pillar to pillar (P2P).' Pillar to pillar is an ultra-large vehicle display that spans from the left end of the driver's side front windshield pillar to the right end of the passenger side.
The software-controlled vehicle performance and enhanced driving convenience of the Software Defined Vehicle (SDV) require a large display that facilitates various information visualization and functional operation. As such, the ultra-large solution of pillar to pillar is gaining attention as the next-generation mobility display.
LG Display aims to maximize the utilization of SDV advanced functionalities by providing a personalized infotainment experience for both drivers and passengers with the 40-inch pillar to pillar, delivering differentiated customer value.
First, from the dashboard and navigation to controlling the air conditioning system, enjoying movies and music, and gaming, the advanced infotainment functions of the SDV can be displayed without screen transitions, enhancing user convenience.
In existing vehicle displays, utilizing the air conditioning system or music functions could lead to limited visibility of the navigation screen or reduced size. The 40-inch pillar to pillar allows users to understand various information instantly while easily operating vehicle functions through its ultra-large screen.
Additionally, a 'switchable privacy mode (SPM)' has been applied to allow the driver to focus on safe driving. View angle control technology is emerging as a key technology to enhance safety amid the recent trend of larger vehicle displays.
This technology, commercialized for the first time by LG Display, ensures that even if the passenger enjoys a movie or plays a game on the display in front of the passenger seat, it does not interfere with the driver's forward gaze.
The 40-inch pillar to pillar is characterized by applying LG Display's development know-how to control the viewing angle towards the driver's seat while maintaining ultra-high definition without degrading image quality. The 'local dimming' technology, which reduces heat generation and saves power consumption, has also been applied for the first time. This helps reduce battery consumption and enhances driving efficiency.
Meanwhile, LG Display's 40-inch pillar to pillar will be installed in the 'Afeela,' the first sedan from the joint venture between Japan's Sony and automotive corporation Honda. Afeela is a next-generation electric vehicle that combines Sony's advanced IT and entertainment technology with Honda's unique body manufacturing capabilities.