Samsung Display announced on the 23rd that it has signed a memorandum of understanding (MOU) for technological cooperation and joint marketing in the next-generation IT sector with global semiconductor corporation Intel to respond to the popularization of AI PCs.
The agreement ceremony held on the 21st at the Giheung campus Samsung Display Research (SDR) was attended by Lee Jong-hyuk, head of the large display division (vice president), Lee Ho-jung, head of the small and medium-sized product planning team (vice president), Hans Chuang, head of Intel's Sales and Marketing and Communications Group (SMG) for the Asia-Pacific region, and David Feng, head of the Client Segment for Intel's Client Computing Group. The two companies plan to maximize technological synergy through this collaboration and provide consumers with a more differentiated user experience.
In particular, Samsung Display plans to develop display solutions optimized for Intel's cutting-edge processor chips that enable enhanced AI capabilities and explore new possibilities in the premium laptop sector, including high-performance IT devices and AI PCs, while expanding global promotions by strengthening collaboration with Intel at domestic and international exhibitions.
Lee Ho-jung, head of the small and medium-sized product planning team (vice president) at Samsung Display, noted at the MOU signing ceremony that, "Through a strong collaboration with Intel, which is shaping the new future of personal computing, we will accelerate innovation in next-generation display technology and elevate consumers' laptop usage experience to a new level, leading the growth of the next-generation AI PC market."
David Feng, head of the Client Segment for Intel's Client Computing Group, also said, "I am pleased to collaborate with Samsung Display on groundbreaking visual technology optimized for Intel processors and improvements. Through this collaboration, the two companies will lead the industry with next-generation AI PCs."
Meanwhile, Samsung Display is participating in an AI media art exhibition titled "Humans with AI," held with Intel Korea and Samsung Electronics at the Gwanghwamun Kyobo Bookstore Art Space from February 21 to March 31. Samsung Display is supporting high-resolution OLED and QD-OLED products suitable for AI media art at this exhibition and is conducting joint marketing.
At this exhibition, visitors can appreciate works by AI media artist Kim Won-hwa displayed on a TV equipped with a 77-inch QD-OLED. In particular, in the zone comparing Samsung Electronics' Galaxy Book5 Pro, which features Intel's AI chip, and LCD laptops, visitors can directly experience the characteristics of OLED, which emits significantly less harmful blue light compared to LCD. Samsung Display had also participated in an AI-converged media art exhibition at the "News Museum Euljiro", hosted by Intel Korea and Samsung Electronics, in January of last year.