Salesforce announced on the 20th that it held an 'AI Agent Workshop' for collaboration in artificial intelligence (AI) consulting with Hyundai AutoEver.
Salesforce and Hyundai AutoEver are reviewing the potential applications of AI technology across various operational areas within corporations and exploring ways to enhance customer service quality and improve employee productivity through digital innovation. Their intent is to secure the capability to develop and utilize AI agents tailored to the business characteristics of client companies, thereby driving the transition of the AI innovation paradigm.
In particular, Hyundai AutoEver noted that it plans to expand the use of AI agents in customer experience areas such as ▲customer consultation ▲sales ▲marketing ▲data analysis. Furthermore, it intends to focus on supporting the acceleration of customer-centric digital transformation across the group through collaboration with Salesforce. Hyundai AutoEver has already developed and operated various AI-based products and services, having previously obtained the international standard certification for the 'AI Management System (ISO/IEC 42001)'.
Salesforce's 'AI Agent Workshop' is a practical, custom training program conducted regularly at Salesforce Korea's office in Yeouido within the 'Salesforce AI Labs.' It targets the ▲digital transformation (DT) ▲information technology (IT) ▲customer experience (CX) sector personnel of corporations using CRM and cloud products, and is specifically designed to provide substantial assistance to team leaders reviewing the introduction of AI solutions within their organizations. To date, over 300 participants from more than 50 corporations have attended the workshop, receiving a great response.
In this workshop, participants engaged in practical exercises to build AI agents using Salesforce's autonomous AI platform 'AgentForce.' Participants can design and implement AI agents optimized for their work environments. With guidance from AI technology experts and through demo scenarios similar to actual work environments, they can specify their company's digital transformation direction and establish practical implementation strategies.
The workshop operates in three stages: theoretical training, practical exercises, and discussions. Participants first learn about the latest trends in autonomous AI agents and the core functions of AgentForce. They then gain hands-on experience by building and testing AI agents needed for their tasks in demo scenarios that closely resemble real work environments. In the final stage of the workshop, participants will utilize worksheets to extract specific AI agent application plans and expected effects for their companies.
Park Soo-jin, Executive Director of CX Platform Innovation at Hyundai AutoEver, emphasized, 'We will examine practical applications of AI agents in customer experience from various angles to further strengthen customer-centric services and utilize them for internal work innovation.'