Workday stated that South Korean corporations are actively utilizing artificial intelligence (AI) to enhance data-driven decision-making, thereby simplifying workflow processes and engaging in strategic talent management as of the 20th.
The survey was conducted among 1,515 business leaders and HR professionals working in large corporations in the Asia-Pacific and Japan (APJ) regions, with 150 participants from South Korea. The results indicated that approximately 80% of South Korean corporations are using AI and machine learning (ML) to streamline HR operations and talent management processes. This figure is lower than that of ASEAN countries (88%), but higher than North Asia (72%), Australia and New Zealand (70%), and Japan (48%).
Jeong Eung-seop, head of Workday Korea, noted, "Today, South Korean corporations recognize the importance of data-driven decision-making in the HR field," adding, "Through AI and machine learning, they are obtaining insights necessary to attract, develop, and retain top talent while simplifying processes." He further remarked, "This people-centered strategic approach will play a crucial role in the innovation and sustainable growth of corporations."
Despite the widespread adoption of AI, South Korean corporations still face significant challenges in the HR transformation process. The introduction of new technologies like AI requires a high level of investment and expertise, and securing and developing talent capable of effectively leveraging these technologies is also identified as a critical task.
To adapt to the changing business environment, South Korean corporations are prioritizing business agility. According to the survey, 47% of South Korean corporations plan to adopt agile management to respond to the rapidly changing environment.
According to the report, South Korean corporations primarily utilize AI and ML for ▲ analytics and reporting (54%) ▲ workforce management (47%) ▲ employee record management (47%), among other areas. Additionally, 78% of senior managers and HR professionals from the responding South Korean corporations indicated they are now more focused on data management than before the global pandemic.
Workday emphasized, "The HR department can contribute to reducing key expenses such as personnel costs through real-time workforce data and analytics," stating, "When AI and ML-based data analytics are integrated, the HR department will be able to make more strategic decisions and support organizational growth and change."