KT announced on the 14th that it will launch a February membership promotion, "Dal.Dal Benefits," which can be used by all age groups in line with graduation, enrollment, and Valentine's Day seasons.
The February "Dal.Dal Benefits" reflects age-specific preferred benefits based on artificial intelligence (AI) analysis. For the MZ generation, it offers discounts on café brands like "Mega MGC Coffee," "Gongcha," and "Starbucks," as well as benefits from "Lotte mobile exchange". Additionally, it will support the first 30,000 users with an AI graduation photo shooting voucher from the photo app "SNOW". Furthermore, it operates bakery and movie discount benefits preferred by middle-aged and older customers every month, and offers discounts on the AI national certification exam fee "AICE" exclusively from KT.
February "Dal.Dal Choice" includes a 50% discount at Gongcha (for 6 selected popular items, when purchasing 2 of the same drink), a 6,000 won discount at Delivery Nation and Mexicana, a 1,000 won discount on a Mega MGC Coffee Americano (for 2 vouchers), a 40% discount at Dunkin' (up to 5,000 won), a 300 won discount for every 1,000 won spent at Tous Les Jours, and the option to choose benefits from 6,000 won movie reservation vouchers at Lotte Cinema.
"Dal.Dal Special" offers a one-time voucher for SNOW AI graduation photos, an 8,000 won discount at Round Pizza (for popular and new menu items), a 20,000 won discount at Greeting (for purchases over 50,000 won), a 7,000 won H.oney (online prepaid card) at Hyundai Department Store, a 2-hour free rental voucher for Lotte Rent-a-Car G car (excluding large SUVs, GV70, and Jeju), a 40% discount on the AICE exam fee and VOD, and a 20% discount on games at ONE store. "Dal.Dal Chance" holds a lottery event for a Starbucks set (4 drinks + 2 cakes), Lotte mobile exchange, and 4 Mega Box movie vouchers.
There is also a "Y Benefit" program for customers under 34 years old. It offers first-come, first-served items that reflect the preferences of the MZ generation, such as the "Mega Box Daisy Sports Set", "MIXXO 20% discount", "Shake Shack Vanilla Shake 50% discount", and "Daiso gift certificates", along with a unique "character goods" event each month. KT is the only one among the three telecommunications companies to continuously provide customized character goods for Y customers.
KT also provides cultural benefits in February, offering up to 60% discounts on musicals "Mata Hari" and "100-story house" and 50% discounts on exhibitions like "Accidentally Wes Anderson 2" and "Michel Henry: Great Colorist", as well as the "Disney 100-year special exhibition". Additionally, they plan to enhance Starbucks and Mega MGC Coffee's regular benefits and continuously add new partners.
Kim Young-gul, Deputy Minister of KT Service Product Headquarters, noted, "The strengths of KT Membership's Dal.Dal Benefits and Y Benefits are that all customers can use them for two weeks without restrictions on days or grades," and added, "Based on AI data analysis, we will continue to enhance membership benefits so that various age groups can be satisfied."