On the 12th, Samsung Electronics will launch a new 55-inch OLED (Organic Light Emitting Diode) TV with enhanced artificial intelligence (AI) features in the domestic market.
The new product is equipped with a number of AI new features for Samsung TVs in 2025.
Through the "AI Smart Home" feature, it analyzes user lifestyle patterns, the status of home devices, weather, and indoor temperature, and suggests actions tailored to the user and home environment.
For example, it may suggest operating the air purifier when indoor air quality is poor or recommend closing the blinds for cooling efficiency when using the air conditioner.
"Home Monitoring Function" is also equipped to provide real-time alarms about home security situations using the TV's sensors and cameras based on on-device AI.
Pressing the AI button on the TV remote activates the "Click to Search" function, allowing users to receive recommendations for programs similar to what they are watching or check character information.
It also includes a "Real-time Translation" function that converts the subtitles of the content being watched into the user's desired language.
Additionally, using "AI Mode" allows it to recognize content genres and provide customized picture quality, adjusting to the optimal brightness. The sound of the content is also optimized according to the indoor environment and characteristics of the content.
The suggested retail price for the 2025 model Samsung OLED TV is 2.19 million won. Samsung Electronics noted that this new OLED TV can be purchased at a reasonable price by using the "AI All-in-One" plan of the "AI Subscription Club."