Salesforce announced on the 12th that its data cloud has been selected as a leader in both the business-to-business (B2B) and business-to-consumer (B2C) areas of the customer data platform (CDP) sector of the IDC MarketScape.
In this report, IDC noted that the data cloud possesses strengths in ▲market growth ▲artificial intelligence (AI) and data governance ▲close consolidation with the Salesforce platform ▲data-based predictive and generative AI capabilities ▲data security and encryption technologies.
Salesforce's data cloud is an integrated data platform that supports corporations in collecting, analyzing, and utilizing dispersed customer data in real time from a single platform. Particularly, zero-copy integration technology and the integrated metadata layer help corporations eliminate data silos and support data-driven decision-making and the effective implementation of AI agents based on accurate customer insights.
According to Salesforce, IDC evaluated that the data cloud meets the requirements for data utilization in the B2B and B2C markets. In particular, in the B2B institutional sector, IDC explained that the data cloud's organic consolidation with solutions like customer relationship management (CRM) and marketing allows systematic analysis and segmentation of customer information based on AI, which is a differentiated strength in the market.
In the B2C institutional sector, the real-time data integration and AI analysis capabilities of the data cloud, which transcends the limitations of existing CDPs, were assessed as key competitive advantages. IDC particularly noted that the value of the data cloud as an integrated platform implementing a consistent customer experience across marketing, sales, service, and commerce is high. Corporations can leverage this platform to provide differentiated experiences throughout the customer purchasing journey, from product recommendations to promotions and communications.
IDC also highly evaluated the synergy between the data cloud and Salesforce's AI agent platform, "Agentforce." Agentforce helps AI agents perform tasks based on real-time customer data provided by the data cloud according to business situations and customer characteristics. Corporations can quickly build AI agents without undergoing complex data integration processes, reducing data management expenses while providing advanced customized services.
Son Boo-han, the representative of Salesforce Korea, noted, "This IDC evaluation is significant as it recognizes that the data cloud, based on its integration with Agentforce, plays a key role in implementing corporations' autonomous AI agents, beyond being a simple data integration platform." He also mentioned, "Salesforce will continue to strive to maximize the value of data and support innovation based on AI agents."