KT announced on the 10th that it will carry out a customer participation campaign called *'Fan-Made K-AI Cheer Song Challenge'* using artificial intelligence (AI) to create sports cheering songs.
KT is currently operating the 'Fan-Made Campaign' seasonally, and for this season 2, it has organized an event to produce cheering songs for baseball (KT Wiz), basketball (KT Sonic Boom), and the national soccer team using AI.
The campaign runs until March 7 on the KT.com event page, allowing anyone to easily create and submit cheering songs through the AI music generation platform. Excellent songs will be produced as actual sound sources and will be used in KT sports events.
Cheering song production is possible through the AI platform via the steps of ▲ selecting a sport to cheer for ▲ choosing a vocal ▲ inputting lyrics keywords ▲ generating sound sources, and submissions using other AI music composition platforms are also allowed.
Customers whose cheering songs are officially adopted will receive ▲ Samsung Galaxy S25 (6 people), while participants will have various benefits including ▲ KT Wiz skybox vouchers (3 people) ▲ Galaxy Watch 7 (10 people) ▲ KT Wiz / KT Sonic Boom / national soccer team uniforms (10 people) ▲ KT Wiz table seat reservation vouchers (20 people) ▲ Starbucks Americano (1,000 people).
Yoon Tae-sik, executive director of KT's Brand Strategy Office, said, "We aim to create a new cheering culture through AI cheering songs made directly by customers," and noted, "We will continue to provide differentiated brand experiences."