Bespin Global announced on the 10th that it will participate as an invited speaker at LEAP 2025, which will be held from the 9th in Riyadh, Saudi Arabia.
Lee Hanjoo, the founder of Bespin Global, will take the stage at LEAP 2025 on the 12th with the theme 'Attention in the AI Era.' Lee will present in-depth insights into the future changes and opportunities brought about by the advancement of AI technology, while emphasizing survival strategies in the AI era.
In particular, he will emphasize that the AI market is transforming into an environment that offers opportunities for all corporations, urging each corporation to clearly identify opportunities and competitiveness within their respective industries and actively seek ways to apply AI. He plans to explain the rapidly changing dynamics of the AI market amid abrupt changes like the DeepSeek shock and share strategic directions for the survival and growth of corporations.
LEAP 2025 is the largest global technology exhibition in the Middle East, co-hosted by the Ministry of Communications and Information Technology of Saudi Arabia. This year, more than 680 startups, over 1,000 speakers, and more than 1,800 global tech corporations are expected to participate, with over 170,000 attendees projected to visit.
Bespin Global first entered the Middle East in 2019 and opened an office in Riyadh in 2022, following Dubai and Abu Dhabi. It has been recognized for its leadership in the Middle East cloud and AI market by winning the AWS MENA Partner Award for five consecutive years since 2020. The company helps local customers in various industries practically implement and utilize AI, cloud, and data, accelerating the activation of the digital ecosystem in the Middle East.
Lee Hanjoo said, "I am pleased to participate as a speaker at LEAP 2025, one of the most notable technology exhibitions in the Middle East," adding, "I firmly believe that both Saudi Arabia and Korea have the potential to play leading roles in this AI era, which offers opportunities for innovation and growth for all corporations. As AI innovation becomes a matter of survival rather than a choice, Bespin Global will provide comprehensive support for corporations around the world to secure industry-specific competitiveness through the use of AI."