This year, viewers are expected to see an advertisement for OpenAI, the developer of ChatGPT, during the Super Bowl, the final game of the National Football League (NFL).
According to the Wall Street Journal (WSJ) on the 5th, OpenAI is expected to release an advertisement during the Super Bowl on the 9th. Founded in 2015, OpenAI launched the artificial intelligence (AI) chatbot ChatGPT at the end of 2022, garnering immense attention and rising to prominence in the AI field.
WSJ reported that OpenAI achieved these results without much paid advertising thus far, noting that the Super Bowl advertisement will be OpenAI's first television advertisement. Google, Microsoft (MS), and Anthropic previously aired advertisements during last year's Super Bowl.
The Super Bowl, the largest sports event in the United States, is estimated to have had about 210 million viewers last year, according to Reuters. This year, the Super Bowl features a match between the Kansas City Chiefs, who are aiming for their first third consecutive championship in NFL history, and the Philadelphia Eagles, who are looking for redemption after two years. The cost of a 30-second advertisement during the Super Bowl is reported to be as high as $8 million (about 11.58 billion won).
OpenAI has 300 million active weekly users, but it faces increasing competition from rivals. WSJ noted, "The AI sector is already filled with well-funded corporations and startups supported by MS, Alphabet (Google's parent company), Meta Platforms (Facebook's parent company), and Amazon, as well as new firms like China's DeepSeek emerging continuously."
OpenAI signaled its intention to invest actively in marketing by hiring Kate Rouch, the former chief marketing officer (CMO) of Coinbase Global, at the end of last year. According to advertising analytics firm Media Radar, AI sector corporations are estimated to have spent over $332 million (about 480 billion won) on advertising last year, more than double the previous year's expenditure, WSJ reported.