Apple, the iPhone manufacturer, announced on the 4th that it has released a new app for creating event invitations to send to acquaintances.
The app, named 'Apple Invites', allows users to easily create event invitations for occasions such as birthdays, graduations, and housewarmings, and send them to contacts. It also manages replies and guest lists. Utilizing Apple's AI platform, Apple Intelligence, it offers features for invitation design, music recommendations, and photo sharing.
The app can also be used on the web, but to use it, users must subscribe to iCloud+ starting at $0.99 per month.
'Apple Invites' seems set to compete with other startups such as Partiful, which was established in 2020 and allows users to create and send event invitations.
Apple also changed the subscription model for its device protection program, AppleCare+, effectively raising the fees. AppleCare+ offers extended repair services and technical support beyond basic warranty coverage for issues like screen damage.
Previously, users who purchased the premium model iPhone 16 Pro in stores could utilize this program by paying $269 upfront for two years ($11.20 per month). However, the two-year prepayment will be eliminated, and it will switch to a monthly or annual fee of $13.99.