SK Telecom announced on the 3rd that it will hold the 'I Love ZEM (Jam) new semester festival,' which encompasses benefits for students and parents preparing for the new semester in 2025, until the end of next month.
ZEM, operated by SK Telecom, is an app that helps children under the age of 12 develop proper smartphone usage habits. It offers useful features such as real-time location tracking, smartphone usage time management, and harmful content blocking, gaining popularity among parents as the number of app subscribers exceeded 2 million. SK Telecom plans to provide special benefits exclusive to ZEM customers by offering generous prizes to new subscribers of the ZEM app, existing users, and more than 1,000 customers who purchase smartphones for their children.
SK Telecom is holding the 'Find Our Kid's Supplies Event' targeting new ZEM app subscribers, providing prize benefits to customers looking for supplies for the new semester. A motion desk and chair set worth 1.7 million won will be awarded to one first-place winner, three second-place winners will receive a Galaxy Tab S9 FE worth 600,000 won, five third-place winners will receive 300,000 won in Kyobo Bookstore gift certificates, and 1,000 fourth-place winners will receive 10,000 won worth of Daiso gift certificates to ensure that many applicants can receive prizes.
The ZEM new semester supply search event can accept entries from today until March 31. There will also be a review event for customers currently using the ZEM app or those whose children are using the ZEM Phone Pokémon Edition 3.
100 people selected as participants in the ZEM review event can write their reviews of the ZEM app or ZEM Phone Pokémon Edition 3 on their social media. Upon completion of the review mission, 50,000 won in department store gift certificates will be awarded, and 11 people selected for their outstanding reviews will receive additional benefits of department store gift certificates ranging from 100,000 won to 300,000 won.
The review event will be conducted in two parts. Currently ongoing, the first event can accept applications until the 5th of this month, while the second event is scheduled to be held on the 10th. Both the ZEM supply search event and the review event can be participated in by accessing the event page through the banner within the ZEM app.
To mark the new semester, a special exhibition for customers looking to acquire smartphones for their children will be held at the T Direct Shop. This exhibition will showcase a variety of smartphone lineups reflecting different tastes, ranging from kids' phones, which serve as the first smartphone for children, to models suitable for upper elementary school students. Customers can find high-cost performance smartphones like the ZEM Phone Pokémon Edition 3, iPhone 13, Galaxy Wide 7, and Galaxy A16 through this exhibition. Customers purchasing smartphones during the exhibition will also receive exclusive T gifts, including Kakao stationery sets.
In addition, T Direct Shop will operate a promotion allowing customers to simply receive a new number to continue using their existing phones. Customers who newly subscribe to the ZEM plan or 0 Youth Direct rate plan with a USIM (Universal Subscriber Identity Module) or eSIM will receive 60,000 won in Naver Pay points even without purchasing a new smartphone. The Naver Pay points promotion will be available to those who subscribe from today until March 31.
In February, SK Telecom will also hold the 'T Day' program, which offers various special discounts and reward benefits at affiliated stores aimed at children and family customers. Benefits will include up to 20% off at popular kids' shopping mall Boribori, discounts of up to 60% at Domino's Pizza, and a 40% discount on all menu items at Vips, allowing families to enjoy various dining and shopping discounts. Additionally, a lucky chance event for children's stationery sets will be held on February 26 during T Day.
SK Telecom's subscription marketing platform, T Universe, will launch the 'Science Dong-A Regular Delivery' product on the 12th. First-time buyers will receive a 3,500 won discount on their first month and an additional previous issue provided. New customers of the T Universe 'Reading Commentary' regular delivery will also receive one previous issue until March 31.
SK Broadband will also open additional content titled 'Precious Hangul Basics,' which allows children preparing for elementary school to build foundations in 'B tv ZEM,' an IPTV content for children. The content featured in B tv ZEM is a collaboration between Precious Hangul and SK Broadband, which has recently added various educational content for infants, including Strong English and Pinkfong Homeschool.
Yoon Jae-woong, head of the marketing strategy division at SK Telecom, noted, 'We prepared the 2025 I Love ZEM new semester festival to gather the benefits that parents and children preparing for the new semester can enjoy.' He added, 'We will continue to make efforts to present services and benefits that consider the preferences of kids and the core needs of parent customers.'