KRAFTON announced on the 24th that it will showcase the electric sports utility vehicle (SUV) 'BE 6' from Indian corporations Mahindra through a partnership in its mobile game 'Battlegrounds Mobile India' (BGMI), which is being serviced in India.
BGMI users will be able to meet various collaborative items including the 'BE 6' in-game until March 12. There will also be a special event where participants can win an actual 'BE 6' vehicle as a prize.
Launched in 2021, the Indian version of 'Battlegrounds Mobile', BGMI, has surpassed a cumulative download count of 200 million, establishing itself as the national game of India.
Son Hyun-il, head of KRAFTON's India division, noted, 'We will continue to collaborate with leading local corporations to present wide-ranging and new gaming experiences to Indian users.'