LG HelloVision announced on the 23rd that it will support marginalized communities in the local area with donations gathered through the 'Sharing Market' in partnership with the non-profit organization Changemaker.
The Heart Sharing Package was composed based on a preference survey of children. It includes seasonal foods such as LA galbi, bulgogi, apple juice, glutinous rice cakes, donuts, tteokbokki, and 10 types of fruit side dishes to support healthy growth. Additionally, to consider children who primarily purchase convenience meals with child meal cards, it was prepared in meal kit format so they could easily cook it by themselves.
This initiative holds great significance in terms of the value of sharing in everyday life. For every purchase made by customers at the 'Sharing Market' within the seasonal market, LG HelloVision will contribute 1,000 won. With growing interest in value consumption, the accumulated donations reached 20 million won.
The Heart Sharing Package was delivered ahead of the Lunar New Year. It was prepared to enrich the extended holiday period as the 27th has been designated as a temporary public holiday. The local volunteer group packaged the food bundles and delivered them to 150 children.
Noh Seong-rae, head of external cooperation/ESG at LG HelloVision, noted, 'I extend my gratitude to the customers who participated in the donations and the local residents to ensure that the local children can have a warm winter vacation,' and added, 'We will continue to seek various volunteer activities that can empower vulnerable groups.'